Thursday, August 31, 2017

A Music Business Test



A Music Business Test
Original Article By Christopher Knab
Feel free to give us a call at

(818) 613-6193
or
(615)-797-8399


I have something different for you today. Instead of writing about the subject of record distribution, and how labels, distributors, and music retailers work together, I have come up with a True/False and Multiple Choice test for you to take. It covers music business issues and simple everyday music marketing ideas that you should know a bit about. 
I have ulterior motives for this approach. I am always amazed how many well intentioned, yet supremely business na├»ve, musicians exist in the world. For 15 years now I have been writing articles, columns, and books related to the business of music.  
I am hardly alone in this endeavor. There are now countless websites, publications, workshops, and conferences, (both online and off), dedicated to helping independent musicians learn how the music business operates. Yet countless acts try to establish themselves by remaining ignorant of how the distribution and selling of their music actually works.  
So, here is a test that will give you some very important clues about how the music business operates; as well as some insights into the preparation plans for marketing music products. I hope that it inspires you to learn more about the very business that will or will not help you sell the music you have invested so much time and money in.
One of my best teachers in college told me once that he liked his students to feel somewhat intimidated about the subject at hand because he found that it made them pay more attention in class and more eager to learn. I hope this test has the same affect on you.
Cheers!

The Test
The following questions are True or False statements, or Multiple Choice questions.
1. 'Marketing' is a term that describes when and how a product will be presented to consumers, and companies that deal with consumers, or music fans. 
2. ___________ are businesses that service the record departments in national and regional mass merchandise stores, such as Target, KMart, and others.
a. One Stops.
b. Rackjobbers    
c. Indie Distributors     
d. Retailers
 
    3. _________________ means that product is placed in a music retailer where the consumer can see it easily, as well as purchase it at a price that will entice them to purchase it.
    a. Sell In    
    b. Price and Position   
    c.Point of Purchase   
    d. Displays

      4. When an artist brings in their record to a retailer and sells it to them, but gets paid only after it sells; this is known as:
      a. distribution
      b. consignment
      c.discounting
      d. dating

        5. One Stop Distributors are a type of distributor that usually service non-music chain retailers, like mom and pop and alternative record stores. True or False?
        6. Which of the following persons is the main contact between a record label's distribution company and the record label?.
        a. President of the Record Label
        b. The Vice President of Marketing

        c. The Label Liaison
        d. Director of Sales at a Record Label

          7.  Label Marketing Reps are field representatives assigned to market all product that the label releases, or are assigned specific types of music to market. True or False?
          8. A Label Marketing Rep for a major label may contact several dozen store buyers, clerks and store managers weekly. True or False? 
          9. The best way to determine how many CD's to initially manufacture is to:
          a. check your current fanbase 
          b. take a guess
          c. look for the cheapest package deal
          d. let your distributor decide

            10. ________________ is a distributor who sells labels which primarily are not owned or substantially controlled by the distributor. Generally they will maintain an inventory on the entire catalog of every label they sell.
            a. Branch Distributor
            b. Rackjobber
            c. Independent Distributor
            d. One Stop Distributor

            e. Chain Store  

              11. When estimating how many CD's to manufacture, what percent of the initial pressing should generally be used for "free goods" to help promote the release?
              a. 15%
              b. 20%
              c. 70%
              d. 10%

                12. An old saying about the music business is "Distributors "carry records', record labels "sell" records". True or False?
                13. Sell Through is the point at which a record is bought by a customer from a retailer. True or False?
                14. Sell In is the point at which a record is sold by a distributor to a retailer. True or False?
                15. _______________is the term that refers to a commitment made by a retailer to purchase a certain amount of product in exchange for a media ad of some kind that advertises a particular recording on sale at a store for a particular price.
                a. POP
                b. Dating     
                c. Coop Advertising       
                d. Discounting
                 
                  16. About 85 to 90% of record sales through retail accounts is done by 20 or fewer accounts. True or False?
                  17. In 2008 the record industry released approximately how many new releases?
                  a. 30,000
                  b. 60,000
                  c. 80,000
                  d. 108,000
                   
                    18. The term 'incentives' involves deals offered to retailers in order to purchase recorded products, with either discounts. or delayed billing. True or False?
                    19. Labels usually introduce new artists to the public at reduced list prices. True or False?
                    20. An artist or band's name should always be near the bottom 1/3rd of a CD cover. True or False?
                    21. Always send out 'promo copies' to radio, the press, and distributors as 'cleans' (product that has not had the barcode area 'punched-out'). True or False?
                    22. "Dating" is the term used by a record label when working with distributors and retailers, to help retailers with the payment of invoices due for product sold. True or False?
                    23. Today because of increased use of digital releases there is no longer any need to make and sell a CD. True or False?
                    24. One of the best ways to digitally release an independent recording is to use the services of such web companires as Tunecore, CDBaby, or iTunes. True or False?
                    25. The first exposure that a gatekeeper in the music business has for a new release  is the listening experience, or the music itself. True or False?
                    26. 'Non-traditional' music retailers (such as bookstores, and mass merchandisers) are no longer playing a significant role in the selling of music product today. True or False?
                    27. Barcodes must be on any music product that intends to be sold in major record chain stores or independent music stores. True or False?
                    28. Catalog numbers should appear on the spine of a CD/Record. True or False?
                    29. Independent labels usually want to affiliate with major labels so that they no longer have to worry about selling any of their product to distributors and retailers. True or False?
                    30. Affiliating with a major label can maximize the likelihood of the independent label getting paid for records sold, because the major label's distribution companies have the strong financial backing of their parent companies. True or False?
                    31. One question for an independent label to ask a major label when they are considering a business relationship with them is: "Will the major label distribute to mom and pop stores?" True or False?
                    32. The strategy of selling directly to a band's music fans over the Internet is best left to the major labels. True or False?
                    33. It doesn't matter if an independent label's personal style of doing business matches with the major label's style, because the major labels run their businesses more professionally than independent labels, and know niche music markets better than Indies. True or False?
                    34. A P&D deal stands for:
                    a. Production and Development
                    b. Producing and Directing
                    c. Pressing and Distribution      
                    d. Preparing and Discovering
                     
                      35. Before entering into any type of deal with a major label, the independent label must check its contract with the artists on their label, to be sure they have the permission to do so. True or False?
                      36. In most deals between independent labels and major labels , the ____________determines how many records will be manufactured?
                      a. major label
                      b. independent label  
                      c. distributor    
                      d. retailer
                       
                        37. Social Networking sites like Facebook, Twitter, and MySpace have so many competitors online that they no longer have any value in marketing independent music. True or False?
                        38. "360" deals are currently the most common type of deal between indies and majors. True or False?
                        39. In a "360" deal the independent label usually retains control over the content of songs, the design, and copy of artwork, and the content of promotional and advertising material. True or False?
                        40. Designing a professional looking website is no longer necessary since the arrival of social networking sites. True or False?
                        41. Producers only receive a fee for their production services and do not receive royalties when recordings are sold. True or False?
                        42. A "reserve clause" is a clause stating that a portion of the records sold by a label to distributors and stores can be held back until the label is sure that they have all been sold before paying any royalties on them. True or False?
                        43. The artwork for a CD, and the graphics used to design an artist's website have no effect on the marketing of a recording. True or False?
                        44. Music Publishing is the same activity as music marketing. True or False?
                        45. A _____________is most likely to be the type of distributor who accounts for most sales of hit records once sales have topped the charts.
                        a. mom and pop retailer
                        b. rackjobber 
                        c. mass merchandiser      
                        d. chain store

                          46. A distributor is more likely to get involved with an independent label when the independent label has a flow of new product going out into the marketplace. True or False?
                          47. In a Joint Venture deal, the major label fronts all the operating costs, and the indie and the major then share the gross profits of the joint venture. True or False?
                          48. POP's are bins full of low priced CDs placed at the end of a row of records at a record store. True or False?
                          49. Publicity, by itself, sells more music product than any other marketing activity. True or False?
                          50. Commercial radio airplay is easier to obtain these days than non-commercial or college radio airplay, or Internet radio airplay. True or False?

                          Opportunities

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                          or
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                          Upcoming Shows And Festivals 
                          (You will have to research these gigs for booking info)
                          Festival Meets Music Festival 2017
                          Columbus OH August 18-19 

                          Burning Man 2017
                          Black Rock Desert, NV
                          Aug 27- Sep 4

                          Break way Festival 2017 

                          Columbus OH September 1-2 

                          North Cost Music Festival 
                          Chicago IL September 1-3 

                          Electric Zoo 2017 
                          New York NY September 1-3 

                          Bumbershoot 2017
                          Seattle WA September 1-3

                          Lou Fest 2017
                          St Louis, MO
                          Sep 9-10

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                          What we offer: 
                          (818) 613-6193
                          or
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                          Social Media Management & Consulting
                          All artists are given a free consultation on their first purchase with the company. Artist are given a free 30 – minute consultation in which the goal is to educate and give the artist the necessary links for artist to promote and set up and begin certain aspects of artist development. Artists is under no obligation to purchase these services to continue buying services when needed, but we do give the following.
                          • 20 Minute consultation weekly focused on educating and artist development
                          • Social media management of your networks
                          • Reverb Nation account sync and management
                          • Optional add-on to have us manage Music X Ray account and submit for placements
                          • A weekly drawn up budget focused on monthly PR and promotion campaign
                          • Consistent add-on promotions offered for purchase $35.00 for 4 weeks or $100.00 a month up front 
                          Press Release Services

                          Our professional writers will draft a personalized, interesting and industry standard press release for you to make you look like a professional in the music business who is serious about his or her career and brand.

                          Press Release Express
                          • Custom written press release
                          • 20 Sites
                          • 25 Links
                          • 30 guaranteed placements
                          • 40 radio station submissions
                          • 40 blog & magazine submissions
                          • Submission to 10 news wire networks
                          • Social boost of 10,000 plays to Reverb Nation or Sound Cloud
                          • Google Plus Blast to network of 100,000 listeners
                          • E Blast to 500 media contacts & 1,500 artist and fan contacts
                          • Detailed report sent to you in 7 business days
                          Press Release Basic
                          • Custom written press release
                          • Guaranteed feature in consumer trade blog or magazine
                          • 20 Sites
                          • 80 Links
                          • 100 guaranteed placements
                          • 40 radio station submissions
                          • 40 blog & magazine submissions
                          • Submission to 10 news wire networks
                          • Social boost of 10,000 plays to Reverb Nation or Sound Cloud
                          • Google Plus Blast to network of 100,000 listeners
                          • E Blast to 500 media contacts & 1,500 artist and fan contacts
                          • Detailed report sent to you in 7 business days
                          Press Release Plus
                          • Custom written press release
                          • Two guaranteed features in consumer trade blog or magazine
                          • 20 Sites
                          • 110 Links
                          • 125 guaranteed placements
                          • 40 radio station submissions
                          • 40 blog & magazine submissions
                          • Submission to 10 news wire networks
                          • Social boost of 20,000 plays to Reverb Nation or Sound Cloud
                          • Google Plus Blast to network of 100,000 listeners
                          • E Blast to 500 media contacts & 1,500 artist and fan contacts
                          • Detailed report sent to you in 7 business days
                          Press Release Pro
                          • Custom written press release
                          • Two guaranteed features in consumer trade blog or magazine
                          • 20 Sites
                          • 115 Links
                          • Three ads
                          • Two ads in newsletter
                          • 30 blogs
                          • 160 guaranteed placements
                          • 40 radio station submissions
                          • 40 blog & magazine submissions
                          • Submission to 10 news wire networks
                          • Social boost of 20,000 plays to Reverb Nation or Sound Cloud
                          • Google Plus Blast to network of 100,000 listeners
                          • E Blast to 500 media contacts & 1,500 artist and fan contacts
                          • Detailed report sent to you in 7 business days
                          Press Release Pro Plus
                          • Custom written press release
                          • Two guaranteed features in consumer trade blog or magazine
                          • 20 Sites
                          • 110 Links
                          • Three ads
                          • Two ads in newsletter
                          • 30 blogs
                          • Song review 80 links
                          • 120 guaranteed placements
                          • 40 radio station submissions
                          • 40 blog & magazine submissions
                          • Submission to 10 news wire networks
                          • Social boost of 20,000 plays to Reverb Nation or Sound Cloud
                          • Google Plus Blast to network of 100,000 listeners
                          • E Blast to 500 media contacts & 1,500 artist and fan contacts
                          • Detailed report sent to you in 7 business days
                          Electronic Press Kit or EPK

                          An electronic press kit (EPK), often referred to as a media kit in business environments, is a pre-packaged set of promotional materials of a person, company, or organization distributed to members of the media for promotional use in electronic form.
                          An EPK usually takes the form of a website or and a standard EPK features:
                          • Biography
                          • Signature story
                          • Band fact sheet
                          • Press release
                          • Press clippings
                          • Audio and video clips
                          • Pictures
                          • Customized web design
                          • Artist specific domain/URL
                          • Additional PDF copy available and downloadable from site/EPK
                          Website Design 

                          Having a professional website is still not in common in today's music industry, especially for recording artists, but that is exactly what separates you from your competition. In the digital music age, a blazing online presence will dramatically enhance the whole look of your persona, your image, your music, and your brand. An official website is the foundation of running your digital business and serves as a home base for your fans, customers, labels, sponsors and investors to get more information about you. Whether it's the latest news, new music or videos, a professional website is your direct platform to interact with users from around the world.

                          This cost-effective service will make you look like a professional in the music industry by creating and designing a website, fully customized in every detail to your specific needs.
                          Included is our Electronic Press Kit service with the following built-in to website:
                          • Biography
                          • Signature story
                          • Band fact sheet
                          • Press release
                          • Press clippings
                          • Audio and video clips
                          • Pictures
                          • Additional PDF copy available and downloadable from site/EPK
                          • Website of (6) pages
                          • Custom domain/URL
                          • Mobile friendly (all devices: desktop PC, tablet PC, mobiles)
                          • Cross browser compatibility (IE, Firefox, Chrome, Opera, Safari)
                          • Full screen design
                          • Clean scripting and hand coding 
                          • Search engine optimization (SEO)
                          • Web & mobile friendly fonts
                          • Social network buttons
                          • Favicon design and installation
                          • Video & audio player (mobile friendly)
                          • Functional contact form  
                          • Online shop & PayPal/credit card check out
                          • Mailing list/newsletter system
                          • G Suite (formerly Google Apps for Business) set up and integration
                          • Intranet back page with built-in Google for Business links
                          • Pop up script for advertising and promotion
                          • Webmaster login and option for continued design and maintenance
                          • Full technical support for one year
                          Social Boost Services 

                          Our Social Boost services are based on powerful viral marketing tools with a groundbreaking system that our professional staff uses to boost your plays and popularity.

                          Social Boost Reverb Nation
                          • 5,000 Plays - 
                          • 10,000 Plays - 
                          Social Boost Sound Cloud
                          • 5,000 Plays - 
                          • 10,000 Plays - 
                          Social Boost Spotify
                          • 1,000 Plays - 
                          Marketing Consultation Services 

                          Not only do we offer our own PR, consulting and promotion based services, but we teach artist how to use the tools available around the web. We work directly with artist on established marketing platforms around the web that range from video marketing, online radio promotion, PR and promotion to advertising. Artist often benefit from these services the most because not only are they achieving the desired marketing and promotion results but learning how to use these platforms independently (if needed) in the future.
                          • Viral Video Marketing
                          • Feature FM Radio Promotion
                          • Fluence Music PR Platform
                          • Reverb Nation Campaign Platform

                          Monday, August 14, 2017

                          Song Review Queens Of The Stone Age "The Evil Has Landed

                          Queens Of The Stone Age


                          The Evil Has Landed


                          In an age when most rock n roll is borderline hip hop beats with guitars and wimpy singers with crappy lyrics (take that Muse) Queens Of The Stone Age stand apart. Following a much-needed move from bands such as The Black Keys to more psychedelic 70’s like rock, Queens Of The Stone Age released the single “The Evil Has Landed.”


                          From start to finish “The Evil Has Landed” is guitar driven madness delicately kept together by the band and lead singer Josh Homme’s morbid but harmonious lyrics. The six minutes plus song goes by smoothly and leaves you wanting more. “The Evil Has Landed” was released August 10th and is the second single off the upcoming “Villains” album. 



                          Tuesday, August 1, 2017

                          Indiana Native Ana Morris Is Ready To Take Her Music To The Main Stage

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                          enitre.lypr@gmail.com
                          615-797-8399

                          Press Release

                          July 12, 2017
                          For Immediate Release 


                          Indiana Native Ana Morris Is Ready To Take Her Music To The Main Stage

                           

                           

                          Exploding from the state of Indiana, 19-year-old Ana Morris, a contemporary soul singer, bares her honest rebellion with a new school ode to an old school recreation. Over a bouncy track produced by OT Beatz, “Hit That” establishes Ana’s confident swagger immediately. Certain to energize the party, Ana Morris paints a perfect picture of what it looks and feels like to partake in the smoking ritual of Bob Marley, while having a fun time belting out her lyrics. The party single will be available for download on iTunes and streams on Spotify, along with other download stores and streaming services through Omar Tyree Inc. / Tenable Records and The Orchard distribution network of Sony Music.
                           
                          The second single “Take A Ride" shows Ana Morris introducing herself and her goals in the music industry, while enticing everyone to enjoy a silky smooth cruise through her home city of Indianapolis. Produced by Determinate Beats, Ana glides over this thick and seductive track with a comfortable flow, reminiscent of Aaliyah Haughton. With both tracks set to release on Tuesday, June 27, Ana Morris just may be the one to keep a watchful eye on.
                          ###
                           
                          Listen To “Take A Ride”
                           
                          Listen To “Hit That”
                           
                          Watch Video  “Take A Ride”
                           
                          Links:
                           

                          15 Marketing Mistakes Made By Indie Artist

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                          EPR NEWSLETTER #6

                           

                          Entirely PR is a distribution label and digital pr company for indie artist. This newsletter was designed to help artist with opportunities and education via articles. We also keep artist informed on promotions and opportunities we have directly as a company. Feel free to give us a call at (818) 613-6193 or 615-797-8399

                           

                          15 Marketing Mistakes Made By Indie Artist
                           
                          Original Article By Johnny Dwinnel 
                          Give us a call at 
                          (818) 613-6193


                          Reaching fans is certainly easier in the digital age, but that doesn’t mean marketing is easy. Indie artists need to follow some basic marketing tenets if you want to make the most of your marketing efforts. Here are 15 of the biggest music marketing mistakes indie artists make.

                          1. Using hype on social media

                          Too many indie artists tell people what to do in their Calls to Action but fail to get conversions. For example:
                          “Check out my new single”
                          “Hottest new rap artist spitting real life, yo, check him out now”
                          “Donate to our Kickstarter campaign”

                          No one is going to care.

                          Hype on social media is as useless as screen doors on submarine. What you should be doing is making it about the recipient. Say something like, “Wow, thank you for the follows #grateful, I want you to have a free download of my first single in return.” When someone engages you, respond with a similar message. Your conversion rates will skyrocket and people will begin to actually give your song a listen. This is a social media adaptation of paraverbal communication.

                          Paraverbal communication refers to messages transmitted through the tone, pitch, and pacing of a voice. It is how something is said, not what is said.
                          “I didn’t SAY you were stupid.”
                          “I didn’t say YOU were stupid.”
                          “I didn’t say you were STUPID.”

                          2. Asking people to pay for discovery

                          Imagine a late-night infomercial starting off with “Just $19.99! You won’t believe how good this is! Get out those credit cards…” Asking for the money, and then attempting you to get excited about what the product is isn’t a winning strategy.

                          Would you watch? Would you care?

                          Every day I see a tweet that says something like “Discover us on iTunes” or “Download our first single for 99¢.” Indie artists are misguided if you think giving music away is devaluing it and “good business” means always collecting money.

                          Listen, I’m all about collecting money, but just like you, I have never, ever paid to discover an artist in my life.

                          Think about it: your favorite artists came into your awareness for free. You discovered them on the radio, a friend turned you on to them, or you paid to see a headlining act that you knew was worth the money and were pleasantly surprised by the opening act.

                          Without terrestrial radio, marketing means you are going to have to get people interested in you and emotionally involved in your artistic journey before you shake them down for the cash. In simple sales terms, you have to build desire first.

                          3. Equating likes and follows to strong connections

                          Likes and follows are not strong connections in any way, shape, or form. If you ask for money directly after a like or follow, it’s the same as meeting someone at a cocktail party, handing them your CD, and asking for $10. Can you imagine? “Hi, I’m Johnny D, here’s my CD. You’re going to love it! That’ll be 10 bucks.”

                          You know that won’t work, and it doesn’t on social media, either.

                          A like or a follow is like a handshake after an introduction. If you’ve toured at all, you know you cannot possibly remember everyone you meet. Something else needs to happen for you to remember a fan, right? You need to remember that when you networking on social media and do something to make a fan remember you before taking the relationship to the next level.

                          4. Selling, selling, selling

                          Too many indie artists just ask for money or hype themselves on social media with every post. This is the equivalent of digital panhandling.

                          You’ve got to give to receive. Create content that is focused on getting potential fans interested in you first. Give them the single, then about every fourth post, serve up a Call To Action.

                          You want to space out your Calls To Action with cool content that is about you and your brand. Read Gary Vaynerchuk’s Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World for more ideas on this subject.

                          5. Thinking radio will break you

                          Look, I get it. Every artist I love from back in the day was marketed via the radio – that’s where many of you likely discovered your favorite artist and that’s certainly where their music was driven into our brain enough to become familiar after we discovered them.

                          It stands to reason that is how you would fashion your marketing plan because it worked in the past. But radio is not effective for exposing indie artists.

                          And even if you had a million dollars to spend on a P1 radio campaign, people have Wi-Fi in the car. They’re going to change the channel when faced with an unfamiliar tune to find their favorite, because they can. While there are always exceptions to the rule, I submit to you that outside of country music, no new artists have broken on rock or pop radio in the last five years. Any artist that has their very first single on radio in the last five years broke on YouTube, American Idol, The X Factor, The Voice, TV show soundtracks, or some medium that created attention. Then radio started spinning them.

                          Spend your money putting your promotional content in front of a targeted set of eyes. Spend your money on a PR launch for your record to get some valuable press you can use for social proof (see #15). Spend your money either on a company that can help you find your audience on social media OR learning to do it yourself.

                          6. Not offering bundles on your web store

                          Let’s be honest, most of you don’t have a web store, which is just not smart. You’re giving at least 30% of your hard earned revenue to a company when you could potentially keep it all yourself.

                          Those of you who do have a web store (Kudos!), don’t have bundles. 30% of your buyers are willing to be upsold and will purchase more while their credit card is out. That is as long as there is something for them to purchase!

                          7. Ignoring YouTube

                          YouTube is probably the biggest marketing asset available to you, and hardly any of you are using it. The ones who do aren’t consistently posting videos. YouTube is your own private TV network, treat it as such.

                          Many artists break on YouTube. An artist I work with, Bailey James, is 13 years old and has over 260K views on her YouTube channel, and I assure you that was from consistent content with ZERO paid promotion. That’ll change soon, but 260K views and 2,900+ subscribers from just posting consistent content isn’t too bad. There are at least 2,900 people who want to see her next video enough to subscribe.

                          8. Not marketing

                          Sadly, MOST indie artists spend every dollar of their precious, limited financial resources making the record and zero dollars marketing it. If they do spend any money marketing, it is horribly misspent and proportionately upside down.

                          Good music has rarely, if ever, found its own audience “organically.” Somebody, somewhere, somehow was putting the artist’s work in front of the right group of people to create a little fire in the grassroots.

                          If you got a record deal tomorrow, the label would spend around 10% of your total budget making the record and 90% promoting it. Try adjusting your budget to get closer to spending nine times the recording funds on marketing and see what happens. Even if it means recording just one song.

                          9. Not asking the right questions

                          Too many of you are asking yourselves “How can I get my music to the right industry people so I can make it?” or “How do I get my shot at fame?”

                          The questions indie artists should be asking are: “Who is my audience? Where can I find them? How can I connect with them? What can I do to get them to seriously listen to my music with an open heart and mind? Where can I learn the right questions to ask? Where can I learn the answers for the right questions?”

                          So much of the marketing infomation you require is available via your computer and it’s mostly free. The only thing missing is a good, creative attitude about the project, some education to get you inspired, and the gumption to get started! You’re resourceful, when you really decide to make it happen, you’ll find a way. Some good books to start getting intelligent, accurate marketing strategies are:

                          Jab, Jab, Jab, Right Hook: How to Tell Your Story In A Noisy World by Gary Vaynerchuk

                          Made to Stick: Why Some Ideas Survive and Other Die by Chip Heath & Dan Heath

                          Contagious: Why Things Catch On by Jonah Berger

                          Music Marketing on Twitter: How To Get 1,000 Loyal Music Fans Every Month in Just 15 Minutes a Day by yours truly, Johnny Dwinell (this one is free so just click the link and tell me where to send it. You’re welcome)

                          10. Being inconsistent

                          Most indie artists are not consistent with social media marketing. Twitter, Instagram, YouTube, Periscope, Facebook, and all social media platforms require consistency and content. If I were to grow a client’s account without adding content, the followers will soon unfollow because there is nothing to consume.

                          It would be like going to party where the host never shows up, so nobody has cocktails and there’s no music playing. See Ya! You have to provide regular consistent content or you’ll lose fans regardless of how captivating your music is.

                          11. Not engaging your audience

                          The days of the mysterious rock star have been over for quite some time now. Indie artists need to engage everyone who engages them. People still admire creatives but they require more if they meet you through their device.

                          My amazing 13-year-old client, Bailey James, interacts with every single person who reaches out to her on social media. They can’t believe it when she does that, which makes her come across as genuine and makes them feel special. She has over 30K followers on Instagram and every post that little girl puts up averages 600 likes and 85 comments per post.

                          The difference between you and Bailey is she gets it and you’re still making excuses as to why you can’t, why you shouldn’t, or why you won’t. You’re meeting people for the first time on social media. Think of it like a cocktail party.

                          When you meet someone for the first time they won’t remember what you said so much as how you made them feel. Remember that and your fan responses will instantly change.

                          12. Not annotating your YouTube videos

                          People won’t subscribe if you don’t ask. They won’t download that free single if you don’t ask. You get 80% of what you ask for in life, so why not do it? The worst thing that could happen is they say “no,” but then, since it’s social media, you’ll never deal directly with the rejection.

                          I recently got the opportunity to work with an amazing 14-year-old artist name Erin Kinsey. She had three videos on her YouTube channel with a total of 250K views and 1,224 subscribers. They added a fourth video just before Christmas and I annotated all four asking for subscriptions.

                          That fourth video has over 113K views now and her subscriptions jumped 41% in three weeks adding 503 new subscribers for a total of 1,717. All I did was ask. All the info you need to learn to do this is on the YouTube “Creators” tab.

                          13. Thinking you own the information

                          You don’t own the information. Don’t fool yourself. All your likes and follows may be from your real fans, but you don’t own that information, and as such, somebody is going to charge you to access that data at some point, if they haven’t already begun to do so (ahem, Facebook).

                          You need to be regularly trading free downloads in exchange for email addresses and/or phone numbers. Facebook charges you for access to your following. Twitter will do the same, so will Instagram, and so on. You have to own the information so you can reach them whenever you want for free, on your terms.

                          14. Not capturing emails

                          Live shows have the best conversion rate if you’re good. My good friend Wade Sutton at Rocket To The Stars recently worked with a band that tours so much, they have performed over 1,000 shows in 4 years. They had 300 people on their mailing list. That’s like one person every third show!

                          We did one show with Bailey James at a middle school and received 160 contacts! We gave away a free download and they just needed to tell us where to send it (translation: we got their email address or phone number). It was easy. The more you do this, the more you can reach out to individual markets to let them know you’re coming back to town.

                          15. Providing social proof ­of your accomplishments

                          Here are to things to consider:

                          Most of you aren’t putting up enough social proof (if you’re putting up any at all), no doubt because you don’t want to come off as bragging
                          You’re putting it up incorrectly and you come off as bragging.
                          Social proof is anything that proves you’re really doing something and that other people are into it. This includes reviews, interviews, fan comments from your social media platforms, emails, live show clips, behind the scenes clips, etc. Rather than posting “I’m awesome, check me out,” which is bragging, why not give a shout out to the source of the content?

                          For instance, “S/O 2 Honkeytonk Central in Nashville for letting us play #Grateful We had a BLAST partying with all of you” with a 15-second clip of the show.




                           
                          Opportunities

                           Give us a call at (818) 613-6193
                           
                          Upcoming Shows And Festivals 
                          (You will have to research these gigs for booking info)
                           
                          Festival Meets Music Festival 2017
                          Columbus OH August 18-19 

                          Breakway Festival 2017 
                          Columbus OH September 1-2 

                          North Cost Music Festival 
                          Chicago IL September 1-3 

                          Electric Zoo 2017 
                          New York NY September 1-3 

                          Bumbershoot 2017
                          Seattle WA September 1-3 
                          Visit us at:
                          www.entirelypr.com

                          Our Store
                          http://www.entirelypr.com/store

                          Links 
                          http://www.entirelypr.com/links


                           
                          What we offer: 

                          Give us a call at (818) 613-6193
                          Press Release Package 1
                          The difference in our press release packages and other companies is that it's all about distribution. What our competitors offer is x amount of press for x amount of dollars. What we offer is the optioon to choose between two comprehensive press release packages that not only get you press but also help build the foundation for consistent press in the future.

                          Package 1​
                          • Custom written press release 
                          • 20 sites
                          • 25 links
                          • 30 guaranteed placements 
                          • 40 radio station submissions
                          • 40 blog & magazine submissions
                          • Press release sent to MI2N and 30 news outlets
                          • Google Plus blast to network of 100,000 listeners
                          $100.00​

                          Press Release Package 2 

                           
                          • Custom written press release 
                          • 20 sites
                          • 85 links
                          • 100 guaranteed placements 
                          • 80 radio station submissions
                          • 80 blog & magazine submissions
                          • Press release sent to MI2N and 30 news outlets
                          • Google Plus blast to network of 200,000 listeners​
                          $150.00
                          Web/EPK Design
                          The difference with us is that we don’t just build and sell websites we sell in-fractures. We sell websites not only to artist but also to small business owners. We sell a custom built digital infrastructure that is based off our company's web infrastructure and customized for yours. We have been in business for the better part of a decade and have developed a unique online presence using the best companies and services to conduct business online. Our service includes the following:​
                          • Custom designed site on the WIX platform
                          • Built in shopping cart functionality
                          • Easy to use plug and play tools for customers to modify site after released
                          • Google for business set up and integration
                          • Google web master tools set up and integration
                          • Access to our web tools and business solutions platform ​
                          For artist a Electronic Press Kit is included and built into the website and includes the following:​
                          • Custom written bio
                          • Custom written signature story
                          • Press Release 
                          • Band Fact Sheet 
                          • Press Clippings
                          • Photo Gallery
                          • Fully functional web music player
                          • Standalone EPK built into website​​​
                          $300.00
                          Social Media Management Monthly (light)
                          We take a very hands on approach to social media. We believe that our services only work as well as our customer works their social media and how well informed our customer is on how to use social media. What we sell is a monthly upkeep package for social media that we combine with one on one consultations (monthly) via phone and a developed social media plan. We have seen time and time again this strategy be very successful, in our opinion the key to success in social media is promotion vs organic growth. We don't sell a one package social media strategy because there is no such thing. Social media is a vital tool to a growing business and a business must grow with it. Like it or not if your a musician selling music your a business! We work monthly with our social media clients on up keeping social media, developing strategies, executing a social media plan and also informing our clients on how to organically grow and use their social media. Our plans include the following:
                          • Monthly consultation with a junior publicist
                          • A social media plan set in place for 3 to 6 months 
                          • Tools and apps to assist in management 
                          • Targeted Facebook Likes
                          • Targeted Twitter Followers
                          • 150+ Reverb nation Fans
                          • 5000+ Reverb nation Plays
                          • 1000+ Daily Reverb  Impressions
                          • 1000+ YouTube Views
                          • Share to 1 million+Fans
                          • 1 Blog Submission
                          • Press Release
                          • 30 Day Delivery
                          $150.00
                          Social Media Management Monthly (basic)
                          • Monthly consultation with a junior publicist
                          • A social media plan set in place for 3 to 6 months 
                          • Tools and apps to assist in management 
                          • Targeted Facebook Likes
                          • Targeted Twitter Followers
                          • 300+ Reverb nation Fans
                          • 100+ Daily Reverb nation Plays
                          • 1000+ Daily Reverb  Impressions
                          • 5000+ YouTube Views
                          • Datpiff Or Soundcloud Package
                          • Share to 2 million+ Fans
                          • 3 Blog Submission
                          • Press Release
                          • 30 Day Delivery
                          $250.00
                          Social Media Management Monthly (pro)
                          • Monthly consultation with a junior publicist
                          • A social media plan set in place for 3 to 6 months 
                          • Tools and apps to assist in management 
                          • Targeted Facebook Likes
                          • Targeted Twitter Followers
                          • 500+ Reverb nation Fans
                          • 200+ Daily Reverb nation Plays
                          • 1000+ Daily Reverb  Impressions
                          • 20,000+ YouTube Views
                          • Datpiff & Soundcloud Package
                          • Share to 2 million+ Fans
                          • 5 Blog Submission
                          • Press Release
                          • 30 Day Delivery
                          $400.00 
                          Sound Cloud Social Boost Package 1
                          The difference in our social boost packages and other companies is that its all about distribution. What our competitors offer is x amount of plays for x amount of dollars. What we offer is the option to choose between two comprehensive Sound Cloud promotion packages that not only get you plays but get you noticed around the web. Our packages offer the following:
                          Package 1​
                          • 7,000 plays
                          • 80 likes
                          • 30 re-post 
                          • Followers & comments 
                          • Share to 500,000 Fans 
                          • PR Blast to MI2N news and 30 news outlets
                          • Google Plus Blast to network of 1,000,000 listeners
                          $30.00
                          Sound Cloud Social Boost Package 2
                          Package 2​
                          • 13,500 plays
                          • 80 likes
                          • 30 re-post
                          • Followers & comments 
                          • Share to 1,000,000 fans
                          • PR Blast to M12N news and 30 news outlets
                          • Google Plus Blast to network of 2,000,000 listeners
                          $45.00
                          Reverb Nation 1,000 Plays
                          Buy real Reverb Nation plays from real people. All of our social proofing packages comes with a 30 day money back guarantee. Buy 1,000 plays from real people that turn into real fans.  
                          $10.00
                          Reverb Nation 5,000 Plays
                          $16.50
                          Reverb Nation 10,000 Plays
                          $21.50
                          Reverb Nation 50,000 Plays
                          $85.00
                          Reverb Nation 100,000 Plays
                          $110.00
                          Sound Cloud 1,000 Plays
                          Buy real Sound Cloud plays from real people. All of our social proofing packages comes with a 30 day money back guarantee. Buy 1,000 plays from real people that turn into real fans.  
                          $10.00
                          Sound Cloud 2,500 Plays
                          $15.00
                          Sound Cloud 5,000 Plays 
                          $20.00
                          Sound Cloud 10,000 Plays
                          $35.00
                          Sound Cloud 100,000 Plays
                          $110.00